Megastar Chiranjeevi: The upcoming Sankranti film starring Telugu megastar Chiranjeevi is preparing for a strong promotional push as its January 12 theatrical release draws closer. Directed by Anil Ravipudi, the film is set to hit theatres across India, with major promotional events planned in multiple cities. The trailer launch is scheduled to take place in Tirupati, marking the beginning of an intensive campaign.
A Chiranjeevi film usually creates excitement weeks before release, and movies directed by Anil Ravipudi are also known for energetic promotions. However, this time, fans felt the buzz was lower than expected, even as the release date approached. With just days left for release, the trailer had not been launched, leading to visible disappointment among fans. While a video announcing the release date with actress Nayanthara received a positive response, many were waiting for more promotional material.
That concern now appears to be addressed. The makers are planning a large-scale promotional tour starting Sunday, January 4, with the official trailer launch in Tirupati. After that, the team is expected to travel daily to different cities until the film’s release, ensuring constant visibility and discussion around the movie.
Megastar Chiranjeevi: According to sources, celebrations and promotional events are lined up in Nellore on January 5, Visakhapatnam on January 6, Hyderabad on January 7, Tadepalligudem on January 8, Anantapur on January 9, Warangal on January 10, and Bengaluru on January 11. In total, the film’s promotion will cover three states over nine days, featuring various public events and interactions.
Industry insiders say these events will reflect Anil Ravipudi’s trademark style, blending entertainment with fan engagement. Chiranjeevi and Nayanthara are expected to attend select events, adding star power to the campaign. This approach suggests that the entire cast and crew are being actively involved to maximize reach before release.
In addition to public events, interviews with television and YouTube channels have reportedly already been recorded. These interviews are expected to be released one after another in the coming days, keeping the film in constant public attention until it reaches theatres.
Overall, the promotional strategy appears to be a carefully planned late surge, aimed at building momentum just before release. Whether this fresh approach will translate into box office success will become clear once the film opens during the festive Sankranti season.
